Personally I do enjoy rebrands in Sim Leagues and other type of person leagues. But I understand that it can be a big deal and mean a lot of different things for people. A lot of times a rebrand can mean a cleaning of the slate from previous issues or records, others it could just be completely because people don't like the old things, or another is just new blood wants new kinds of logos, colors and names. The biggest thing to always remember in any kind of rebranding is that some people will love it, and some people will hate it, no matter what. Depending on the length of time the team has been around will always effect his people react. If you're a team that is on the newer side you won't have as many issues as some team that has a long legacy with a lot of different people having come and gone through the doors. Ultimately I think it can be done if a big group thinks it is the right thing to do, and not just some knee jerk reaction and plan.