Shortly after being drafted by the Norfolk Seawolves, Spike Daniels hired a financial advisor and made arrangements to invest a substantial portion of his income. He resisted the allure of "meme stocks" like GME and AMC in favor of traditional diversified investments in low-cost index funds. His immediate future is secure thanks to the financial flexibility afforded by his professional salary, so he maintains a portfolio that aims for steady, sustained growth rather than taking high risks for quick profit. Besides traditional investing, Spike was inspired by the business success of LeBron James outside of his basketball career, and specifically by LeBron and Rich Paul's agency, Klutch Sports. Recognizing that long-term financial stability as a professional athlete is never guaranteed, and that even a successful professional football career is short, he wanted to establish successful side ventures as soon as possible, using the financial means available to him as a professional athlete. A portion of Spike's rookie contract provided the funds to start Sundial Sports, a sports management partnership between Spike himself and a close friend from Northwestern. Starting with Spike as their initial client, Sundial hired additional agents and brought in athletes from the SHL and EFL. Sundial remains a small agency, but has been successful so far and appears to be set up for sustained success. Given the success of Sundial, Spike is always actively looking for additional opportunities, and has met with other former classmates to discuss business ideas, including a marketing and branding consultancy aimed at college athletes and built around the new NCAA name, image, and likeness rules.
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