I've chosen to write about why the team London Royals does not need a massive overhaul of a rebrand. There is a lot that I love about the branding, with a couple of minor elements that I think could elevate the brand to the next level.
Firstly, the team being in London is an epic location. Something that really resonates with the international audience and a team I am proud to play for given that I live in London myself. Great decision.
The black and gold colour scheme of the team's branding is a good one. These two colours absolutely scream premium, lending themselves nicely to the Royals descriptor within the team name. You see black and gold and expect something Royal.
The lion is fierce like the players on the team but also quite aptly suits the vibe of the team, given that there are Lion statues guarding the gates of Buckingham Palace - where the UK's royal family lives. Another sweet cue to the team name, without having to stick an image of an old fuddy duddy member of the royal family in the logo :p
And finally, I didn't want to just write an entire posting gassing up my team and its branding. Here are some nit picks, from my point of view, to elevate the branding to the next level:
Firstly, the team being in London is an epic location. Something that really resonates with the international audience and a team I am proud to play for given that I live in London myself. Great decision.
The black and gold colour scheme of the team's branding is a good one. These two colours absolutely scream premium, lending themselves nicely to the Royals descriptor within the team name. You see black and gold and expect something Royal.
The lion is fierce like the players on the team but also quite aptly suits the vibe of the team, given that there are Lion statues guarding the gates of Buckingham Palace - where the UK's royal family lives. Another sweet cue to the team name, without having to stick an image of an old fuddy duddy member of the royal family in the logo :p
And finally, I didn't want to just write an entire posting gassing up my team and its branding. Here are some nit picks, from my point of view, to elevate the branding to the next level:
- rework the Lion face within the logo to be 3D, which would bring the branding in line with some of the most impressive logos on the team. My personal favourite team logo is the New York Silverbacks and I think the London Royals can put itself in the same arena with a 3D render of the Lion's face on the logo
- the London text in the logo (which I think is absolutely necessary to drive home the international nature of the team) could be in a font that works harder. See the Luchadores as an example of a team that has used text in their logo in an epic font to make the logo perfectly impactful.