While relocation and rebranding of a sports team is quite a complex process, it needs careful planning. I would personally choose the Colorado Yeti to relocate to Seattle as they have been struggling lately and seem to need a bit of a shake up. I would be trying to make the brand representative of the new location's culture while carrying elements of the original identity with it. Renaming the team the Seattle Sasquatch would preserve a mythical creature theme that pays homage to the lore of the Pacific Northwest and be much more engaging to the new local audience.
The new logo should show the spirit of Seattle and the mythical theme. The logo might feature a sleek, modern depiction of a Sasquatch, incorporating elements that reflect Seattle’s natural beauty, such as evergreen trees or mountainous backdrops. This visual connection would help a strong sense of place and identity.
Jerseys are another critical aspect of the rebranding. They should be designed to appeal to both new and existing fans. For example, the primary colours might draw from Seattle’s natural colours like deep greens and blues, while incorporating accents that nod to the team’s origins, like a hint of the original Yeti’s snowy white. The home and away jerseys could feature unique designs: one with a bold Sasquatch image and another with subtler, intricate patterns that symbolize the Pacific Northwest’s landscapes.
The new logo should show the spirit of Seattle and the mythical theme. The logo might feature a sleek, modern depiction of a Sasquatch, incorporating elements that reflect Seattle’s natural beauty, such as evergreen trees or mountainous backdrops. This visual connection would help a strong sense of place and identity.
Jerseys are another critical aspect of the rebranding. They should be designed to appeal to both new and existing fans. For example, the primary colours might draw from Seattle’s natural colours like deep greens and blues, while incorporating accents that nod to the team’s origins, like a hint of the original Yeti’s snowy white. The home and away jerseys could feature unique designs: one with a bold Sasquatch image and another with subtler, intricate patterns that symbolize the Pacific Northwest’s landscapes.