(S25) - PT 2 - Endorsement Money

[Cheech65]

Clark Boyd is happy to announce that he is the new face of Beck's Beer. A German brewery located in Bremen, Beck's is excited to bring a burgeoning football star into the fold. Representing Germany on the football field, Boyd is a central tenet of the newly-founded Berlin Fire Salamanders. And with the growing popularity of gridiron football in Germany, German companies are all vying to draw in new endorsements. Beck's feels as though they lucked out, signing him before he becomes a huge star (which they sincerely hope comes true). As it stands, Clark Boyd will be a lead on their new "Stand Apart" campaign, which will be launched in Europe and the Americans in the coming months. His likeness will be featured in magazines, on billboards, and pending the team's approval, archived game footage will be used in television spot ads. Granted, this is a new partnership, so the expanse of this agreement has yet to be officially defined. On top of that, money talks have been pretty unclear. No matter; both parties are excitedly looking to the future. For now, Clark can get his hands on as much free beer as he'd like. Who would ever pass that up?