When Melvin Murder-Moose came onto the scene, there was one company that knew they had to get him within the grasps as soon as possible - Betty Crocker. It might seem strange, sweet Betty Crocker from the 1920s and a destructive moose, but since the invention of cake and the birth of Melvin, the two were a match made in heaven. Per Melvin’s contract with the Colorado Yeti, he must be provided cake on demand. In addition, after being sought out by Betty Crocker, the only cake that Melvin is allowed to eat and endorse are those sweet boxed delights.
In order to create a dynamic set of advertisements that appeals to multiple demographics (and not those who want to boycott a murderous moose), Betty Crocker and Melvin have developed several commercials and print advertisements suited to the needs of both parties. Included are:
- Melvin eating Red Velvet cake while shedding his own ‘Red Velvet’. Tagline: It hides the blood so you don’t have to
- Melvin eating chocolate cake, allusions to the color of the cake and Melvin’s beautiful fur coating exist
- Melvin eating vanilla cake with chocolate frosting. Tagline: So delicious, you could die for it.
- Print advertisement of Melvin with strawberry frosting around his mouth.
Additionally, Melvin will appear in rehabilitation clinics discussing his own journey from murderer to cake aficionado. During these talks it will be emphasized that Melvin regrets his actions that led to the death of Daria Guava-Fresca, and feels remorse for all that he can do. He appreciates the support of the Betty Crocker team, and will continue to navigate a world where cake is not the only option.
At this point, however, the Betty Crocker team feels held hostage by this contract, as they are terrified what might happen if they were to stop providing Melvin with endless amounts of cake.
In order to create a dynamic set of advertisements that appeals to multiple demographics (and not those who want to boycott a murderous moose), Betty Crocker and Melvin have developed several commercials and print advertisements suited to the needs of both parties. Included are:
- Melvin eating Red Velvet cake while shedding his own ‘Red Velvet’. Tagline: It hides the blood so you don’t have to
- Melvin eating chocolate cake, allusions to the color of the cake and Melvin’s beautiful fur coating exist
- Melvin eating vanilla cake with chocolate frosting. Tagline: So delicious, you could die for it.
- Print advertisement of Melvin with strawberry frosting around his mouth.
Additionally, Melvin will appear in rehabilitation clinics discussing his own journey from murderer to cake aficionado. During these talks it will be emphasized that Melvin regrets his actions that led to the death of Daria Guava-Fresca, and feels remorse for all that he can do. He appreciates the support of the Betty Crocker team, and will continue to navigate a world where cake is not the only option.
At this point, however, the Betty Crocker team feels held hostage by this contract, as they are terrified what might happen if they were to stop providing Melvin with endless amounts of cake.