Giving the current economy in the ISFL, endorsements are an important way for athletes to supplement their income. The average ISFL player spends between 500k and 1 million dollars per week on training and up to 13.5 million dollars on equipment. As you can see, if we're just trying to make a living on your paycheck, that is a quick way to go broke. Not to mention all the things that go into the professional athlete lifestyle. For Cuco Clemente, the perfect endorsement fell into his lap this offseason. Clemente cleaned up his diet and lost an enormous amount of weight. So much so that he had to change positions and become one of the fastest people in the league. Everyone around the ISFL was asking what he's secret was to his tremendous weight loss. The answer was Jenny Craig. He immediately started a very successful and lucrative relationship with Jenny Craig as their spokesman. He has put out weight loss DVDs and has even started putting out some cookbooks. As the official spokesman, he has broadened the appeal for the weight loss regiment to new demographics. He is now working with them to perfect a meal planning service that will be available around the world. For the DT turned Safety losing weight meant gaining money.
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