Recently, a South Korean ramen company decided to do make a localized ramed product for Colorado region, since they wanted to increase their market share in the lucrative ramen market of the region. And they chose Yeti star receiver William Lim to be the model of that product, since he is one of the most popular players of the Local favorite football team and a South Korean national. The brand new 'Limmy's white hot noodles' which is -fittingly enough- a spicy chicken flavored noodle that doesn't use red pepper, will come with various pictures of Lim's career highlight catches in the plastic cap (which is a convenient feature that can also be used to cool your noodles a bit), and TV commercials featuring him. Also, the company will be hosting a ticket promo included in the ramen, with the chances to win Yeti fan meeting and home game tickets.
Apart from those official adverts and promotions, Lim is helping out with the sales of the product in a somewhat unconventional way. TV broadcast camera caught Lim eating the same ramen he is advertising during the week 6 game against the Fire Salamanders. When reporters asked him about that in the post game press conference, Lim, who had recorded more than 100 yatds and a TD that day, answered that he had that ramen to fend the chilly weather of Berlin away, and it helped him rejuvenate. Whether or not that was true, that had some effects in the region since that game was a prime time entertainment in Colorado.
Apart from those official adverts and promotions, Lim is helping out with the sales of the product in a somewhat unconventional way. TV broadcast camera caught Lim eating the same ramen he is advertising during the week 6 game against the Fire Salamanders. When reporters asked him about that in the post game press conference, Lim, who had recorded more than 100 yatds and a TD that day, answered that he had that ramen to fend the chilly weather of Berlin away, and it helped him rejuvenate. Whether or not that was true, that had some effects in the region since that game was a prime time entertainment in Colorado.