When Raphael Delacour received the call from Heinz, he was ten shades of confused. Heinz are based in Europe, selling products that he didn't really think had a massive appeal in the US... Delacour is neither European -- despite his francophone name -- nor based there; though he did realise that it was possible the company representative had confused Norfolk, Virginia with the Norfolk in England.
Turned out, Heinz actually own a lot of products that sell fairly well in the US that don't carry the Heinz name. The deal was actually huge. "I'm flattered," Raphael explained. But he just had to ask. "But uh, why me?"
The representative went on to explain the concept. It was absolutely insane, and Raphael loved it. Their old "57 varieties" slogan wasn't really true anymore. It was closer to ten times that number. The rep suggested that Heinz were working on a new line of products which would increase their total number on offer to around 600, but that they wanted to make sure there was one for every receiving yard Raphael managed in his rookie DSFL season as a sort of localised promotion slash trial run.
The suspected Norfolk "confusion" was also deliberate. The ad was to run in the UK as well.
"I don't understand," Raphael admitted. Before it was explained that he would be part of a global campaign involving celebrities and athletes from various backgrounds and nations, with tenuous or oddball connections being made between each segment. His would follow directly after Delia Smith -- "a well known chef who owns a soccer team based in Norfolk," the rep explained -- was attempting to sign a promising young football player to support the offense of her team.
"Ahhh so the soccer/football thing..." Raphael nodded in understanding.
"Say, do you imagine you could get your sister involved?" The representative asked. "She plays football too, does she not? It would certainly add to the confusion."
Turned out, Heinz actually own a lot of products that sell fairly well in the US that don't carry the Heinz name. The deal was actually huge. "I'm flattered," Raphael explained. But he just had to ask. "But uh, why me?"
The representative went on to explain the concept. It was absolutely insane, and Raphael loved it. Their old "57 varieties" slogan wasn't really true anymore. It was closer to ten times that number. The rep suggested that Heinz were working on a new line of products which would increase their total number on offer to around 600, but that they wanted to make sure there was one for every receiving yard Raphael managed in his rookie DSFL season as a sort of localised promotion slash trial run.
The suspected Norfolk "confusion" was also deliberate. The ad was to run in the UK as well.
"I don't understand," Raphael admitted. Before it was explained that he would be part of a global campaign involving celebrities and athletes from various backgrounds and nations, with tenuous or oddball connections being made between each segment. His would follow directly after Delia Smith -- "a well known chef who owns a soccer team based in Norfolk," the rep explained -- was attempting to sign a promising young football player to support the offense of her team.
"Ahhh so the soccer/football thing..." Raphael nodded in understanding.
"Say, do you imagine you could get your sister involved?" The representative asked. "She plays football too, does she not? It would certainly add to the confusion."
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Father of the League Wiki • Friendly Neighbourhood Angry Black Guy™ • NOT British
Originator of the Sim League Cinematic Universe (SLCU)
Super capitalists are parasites. Fite me.
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