Lalo Salamanca has landed an endorsement with Los Pollos Hermanos. While you might think it's surprising that his arch nemesis Gus Fring has chosen Lalo to represent his product, neither of them are. This is all about business, and Lalo has probably the most marketable face in the league. Lalo is set to appear in a number of ads endorsing the fried chicken chain. These will be primarily TV ads as they want Lalo front and center. Lalo does not come cheap. The terms of his deal have leaked, and they are extremely lucrative for him. Not only does he receive money for each ad he appears in, but he also essentially will receive unlimited fried chicken for life; something that is unheard of in the endorsement business. Sources say Lalo knows where some of Mr. Fring's skeletons are buried, and in this case it seems believable as Fring has been involved in a number of alleged murders.
Lalo will also be doing some Spanish radio ads, which will air primarily in the local Albuquerque markets. Lalo will record an English version as well. While radio is not his first choice, Lalo was willing to make an exception for Los Pollos Hermanos. Hopefully this arrangement will benefit both parties for years to come.
Lalo will also be doing some Spanish radio ads, which will air primarily in the local Albuquerque markets. Lalo will record an English version as well. While radio is not his first choice, Lalo was willing to make an exception for Los Pollos Hermanos. Hopefully this arrangement will benefit both parties for years to come.