(S34) PT 3 - Merch Madness

[domffl]

When thinking about "merchandise" and what that term means for an organization, it is important to think about more than just simply logos and designs. Merchandise is more than that. Any organization worth its salt is going for more than neat graphics. They're creating a *feeling*. Something that both strikes nostalgia and fresh creativity. It is no easy task to combine these to things--but it is what the iconic companies do. When you see "new" retro jerseys or designs for teams, doesn't it flare both of those fleeings for you: nostalgia AND excitement for something new? Therefore, to create the best merchandise for the Minnesota Grey Ducks, you have to aim for what's most directly tied to the wallet: the heart. Rolling out next month is a new line of "throwback" designs with a new, brighter color scheme. Dad hats, baby onesies, backpacks, diaper bags, pacifiers, sneakers, watches, athletic wear. Aiming at each stage of life is necessary in creating a brand that spreads itself. 

165 words.