Dante King has accumulated quite a long list of sponsorships over the course of his twelve season professional football career, from local and regional brands in his native Bay Area and present home of Baltimore to large national brands looking to capitalize on his charisma to sell their products. One of his most prominent sponsorships is with Baltimore-based sports apparel titan Under Armour. Like many big-name athletes, King was a target of many of the big gear brands, and he initially began his career with West Coast-based Nike during his collegiate career. However, after a few seasons in Baltimore, he became enamored with the community and sought to support brands with closer ties to the local economy with his likeness. Thus, he began his "King Me" campaign centered around a line of commercials, billboards, and athletic clothing. The campaign features the iconic Maryland state flag pattern on a checkerboard and scenes where young aspiring athletes reach the end of the board, say the title phrase, and are envisioned as professional sports stars.
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