The pitch idea was about getting the military to load up a bunch of tanks and do a touch a tank program. The problem is that public relations pushed back on that idea because touch a tank or touch a goat - or even touch a goat and touch a tank didn't exactly sound like a good thing given the context of your name being Goat Tannk. Ride a Tank was also shot down as well. So what they did come up with instead was Goat Tank Day. Basically they would roll out tanks to an area and have a bunch of donated food in it - or people who are more well off could donate food as well. And you also got to explore the different tanks while also having a petting zoo of sorts with some really cute goats. Unfortunately though this is all done in Germany and didn't actually go over well and was still a PR disaster.
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