Obviously every team needs their standard merch; hats, shirts, jerseys, every random gizmo and gadget that can be branded to make an absolutely killer man cave, etc. What really makes a team stand out, though, is the unique merch that only their fans get, things that no other franchise really invests in. There are two obvious direction to take with this.
The first direction lends itself to where Yellowknife is; Northern Territories, Canada. Quite simply, it gets cold. Most teams will sell some sort of mugs, gloves, blankets, and scarves, but Yellowknife really has a unique opportunity here to invest in truly high quality versions of these items. Don't just slap a label on a mug; make sure it's a quality mug, one that can maintain temperatures for hours on end. Don't just put the logo on a blanket; make sure that blanket is made from the wool of grass fed Himalayan unicorns for maximum warmth and comfort.
The other direction is with the name; the Wraiths. Here's where the team can really get creative. Halloween costumes are perfect for getting the kids invested young so they'll be diehard fans when they're old enough to build their man caves. Why not sponsor the Dungeons & Dragons monster while we're at it? Open Wraiths fandom up to a whole new market. If we really want to stretch it, we could even sponsor a line of mattresses under the slogan "Sleep like the dead". The possibilities are truly endless.
The first direction lends itself to where Yellowknife is; Northern Territories, Canada. Quite simply, it gets cold. Most teams will sell some sort of mugs, gloves, blankets, and scarves, but Yellowknife really has a unique opportunity here to invest in truly high quality versions of these items. Don't just slap a label on a mug; make sure it's a quality mug, one that can maintain temperatures for hours on end. Don't just put the logo on a blanket; make sure that blanket is made from the wool of grass fed Himalayan unicorns for maximum warmth and comfort.
The other direction is with the name; the Wraiths. Here's where the team can really get creative. Halloween costumes are perfect for getting the kids invested young so they'll be diehard fans when they're old enough to build their man caves. Why not sponsor the Dungeons & Dragons monster while we're at it? Open Wraiths fandom up to a whole new market. If we really want to stretch it, we could even sponsor a line of mattresses under the slogan "Sleep like the dead". The possibilities are truly endless.