John Stark VIII is proud to announce his partnership with the Moxie Beverage Company! An avid fan of Moxie Soda since his youth, Stark is beyond thrilled to represent this brand.
Moxie Beverage Company has always struggled to keep up with the the larger soda brands. In an effort to reclaim it's popularity and move on from strictly being an iconic beverage of a fairly small region, Moxie decided they needed a star to hitch their wagon to.
Stark was recruited by the company for two reasons. The first being his rising star status as the defensive headset wearer of the DSFL's Portland Pythons while the second is his roots in the New England sports scene.
The ad-campaign will be centered around a two-parted commercial. The first part will show Stark in his Pythons uniform taking a nice long swig from an old-school glass Moxie Bottle and then striking a knowing smile. The commercial will then cut away to Stark striking the iconic Moxie pose in front of a Moxie branded backdrop while delivering the iconic tagline "Distinctly Different".
The commercial will be short enough to be featured on both Television and YouTube, reminding older folks of their fond memories of the drink while also reaching out to a younger audience in hopes to create new life-long fans.
Moxie Beverage Company has always struggled to keep up with the the larger soda brands. In an effort to reclaim it's popularity and move on from strictly being an iconic beverage of a fairly small region, Moxie decided they needed a star to hitch their wagon to.
Stark was recruited by the company for two reasons. The first being his rising star status as the defensive headset wearer of the DSFL's Portland Pythons while the second is his roots in the New England sports scene.
The ad-campaign will be centered around a two-parted commercial. The first part will show Stark in his Pythons uniform taking a nice long swig from an old-school glass Moxie Bottle and then striking a knowing smile. The commercial will then cut away to Stark striking the iconic Moxie pose in front of a Moxie branded backdrop while delivering the iconic tagline "Distinctly Different".
The commercial will be short enough to be featured on both Television and YouTube, reminding older folks of their fond memories of the drink while also reaching out to a younger audience in hopes to create new life-long fans.