Does your cat make too much noise? Try Kitten Mittens. This is the story about How Absolute Unit started sponsoring an admittedly strange product, Kitten Mittens. Absolute Unit was a little late to the game when it comes to sponsorships. Generally no one wanted to sponsor him heavily when he was a lowly defensive tackle. Mostly just food, health supplements, and rather offensively diabetes medication. So when he became a quarterback, he was under the impression much more interesting sponsorship opportunities would be coming along. Beer, cars, cryptocurrency, you know, the usual suspects. But unfortunately when Absolute Unit made the switch, none of those organizations came calling. Only later did he learn that his agent was slow on the press release and everyone thought he was still playing at defensive tackle. The only marketing team that reached out was Kitten Mittens, a company selling paw covering for cats. Now he stars in YouTube ads and a rather distracting billboards around rural Canada.
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