Harris's main sponsorship would be with Cluckin' Bell, a fast food chain. It came about very organically given that he was already a huge supporter of the eatery. He probably had spent thousands of dollars at his local franchise already. Therefore, Cluckin' Bell corporate headquarters reached out to him and offered a deal. He would promote it by eating it regularly, especially during any press conferences or other official team events permitted food. He would also appear in commericals and do appearances at franchises in the off-season. The marketing department would include peel off lottery numbers on all drinks that offered a chance to win a Cluckin' Bell meal with Melvin himself. Harris's public relations team would be vehemently opposed to such a sponsorship given the huge push in the modern era to not negatively influence children, and fast food (especially Cluckin' Bell) does not push that image. However, as per usual, it wouldn't change Melvin's decision. He cared more about the perks of the job -- free Cluckin' Bell!
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