Cape Town's front office finally got tired of the calls for developing more football in Africa, and this offseason, decided to sent safety Aleksandr Milescu, of all people, to go showcase the sport and run some basic training drills. Thematically, it was a great match on paper. Cape Town is the only African team, and the nations interested make up the "Horn of Africa". The problem being (for Milescu at least), that these nations are Ethiopa, Eretria, Somalia, and Djibouti.
Weaving visits in between regions of tension Milescu was able run at least one event per nation, and perhaps more importantly to the CTC front office, gave away tons of swag, really leaning into the horn of africa/CTC marketing mashup. Soccer is king in that part of the world, but the hope is that given a high profile visit by a member of the crash plus long term investment, Cape Town will really begin to lock down the fandom of the entire continent.
164 Words
Weaving visits in between regions of tension Milescu was able run at least one event per nation, and perhaps more importantly to the CTC front office, gave away tons of swag, really leaning into the horn of africa/CTC marketing mashup. Soccer is king in that part of the world, but the hope is that given a high profile visit by a member of the crash plus long term investment, Cape Town will really begin to lock down the fandom of the entire continent.
164 Words