Keanu Calhoun absolutely loves both having money and spending money, and therefore any and all sponsorship deals are always welcome to contact Calhoun's agent. One particular brand caught the eye of Calhoun, offering a very large sum of money for Keanu to appear in ads and as a spokesperson for the gambling app and company "Fliff." This offer featured a lucrative offer of 25,000,000 dollars a year, and for Calhoun to be the face of the brand. Being an avid gambler, (just not on ISFL games) Keanu found this to be just the deal he was waiting for, and is making almost 5x his contract through the endorsements shown with Fliff. While of course Keanu is also in commercials for several other companies, such as Powerade, Expo, and Regal Cinema, none have been able to offer the money that Fliff has offered. Keanu is in almost every ad preaching about the positives of Fliff, and has really put Fliff on the map of the ISFL audience. Surprisingly however, Keanu has decided to put all $25m each year on a 2 leg parlay at the start of each ISFL season, and that may be the best sponsorship of them all.
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